Shaping the next chapter of Alberta’s tourism story, together, at Summit 2026
Over the past six years, Alberta’s tourism industry has achieved significant policy momentum, attracted increased investment, and secured the provincial government’s full recognition for its extraordinary contributions to our province’s economic prosperity, social vitality, and environmental stewardship.
The 2026 Tourism Advocacy Summit will continue to facilitate practical strategies and insights, empowering our industry to push to new heights and inspire greater excellence and innovation across Alberta’s visitor economy.
Be part of the momentum....
Connect with the leaders, policymakers, and innovators who are redefining what it means to travel, explore, and experience Alberta. Through four transformational themes, you’ll gain fresh insights and real-world strategies designed to help your organization and community thrive.
Last year's summit sold out in advance—secure your tickets today!
Early Bird Tourism Advocacy Summit tickets are limited to five (5) per organization. Depending on availability, this limit may be lifted after the Early Bird period expires. While additional tickets cannot be guaranteed, please email info@tiaalberta.ca to be included on a waiting list.
We’re pleased to offer Summit delegates preferred pricing and a dedicated room block at the JW Marriott Edmonton ICE District, early booking is recommended.
Book your group rate for Tourism Advocacy Summit 2026
Tourism Advocacy Summit membership ticket pricing is available to a member organization’s employees and up to two (2) board representatives. Membership ticket pricing is not offered to member applicants; organizations must be paid and approved members. Membership ticket pricing is not otherwise extended to a member organization’s membership, volunteers, or affiliated businesses. The refund policy can be found here. Please read TIAA's Code of Conduct policy here.
When
Location
- 10344 102 St NW, Edmonton, AB T5J 0K9, Canada
