Tourism Insights & Industry Reports
The Tourism Industry Association of Alberta (TIAA) is committed to providing valuable insights, data, and research to support the growth and sustainability of Alberta’s tourism sector. This page serves as a central hub for key reports, industry studies, and policy recommendations that help inform businesses, policymakers, and stakeholders.
From economic impact assessments to workforce development strategies, these resources offer a comprehensive look at the challenges and opportunities shaping Alberta’s visitor economy. Stay informed with the latest research and analysis to drive growth, investment, and innovation in our industry.
Explore TIAA's newly released reports below:
Accelerating the Development of Alberta's Tourism Talent Pipeline